Evaluating training is a crucial step every organization must take to ensure its objectives are achieved. The Success Case Method, developed by Robert Brinkerhoff, is an effective approach that helps organizations answer key questions regarding their training programs.

The Success Case Method: What Is It?

Robert O. Brinkerhoff, Ed.D., a professor at Western Michigan University and an internationally recognized expert in evaluation and training effectiveness, combined the ancient art of storytelling with the analysis of extreme groups to assess the effectiveness of organizational initiatives, such as learning programs or new work methods. The Success Case Method works by dividing the process into two parts. First, a short survey is conducted among all participants of the training program. The survey results are scrutinized to determine how well each learner is using the new tools and resources to accomplish results, if any. From these results, a few respondents are categorized as the best and least successful participants.

Next, a random individual from these two categories is selected and interviewed in detail to answer pivotal questions, including:

• What work or learning methodology did they use?
• What were the results of their actions?
• What is the quantifiable monetary benefit from the training or new work methodology?
• What was the role of their work environment in achieving these results?

Conversely, the least successful participants are interviewed to uncover the hindrances they faced in benefiting from the training program. The findings from both detailed interviews are shared with the rest of the trainees in the form of success stories. These narratives include specific examples of how a successful learner applied their learning to achieve measurable impact, as well as the factors that led certain trainees to struggle in utilizing the training optimally.

In conclusion, Brinkerhoff's Success Case Method is a powerful tool for evaluating training effectiveness. By focusing on the most and least successful cases, organizations can gain valuable insights into what works and what doesn’t. This method not only highlights the successes but also uncovers the challenges faced by participants, allowing for a well-rounded evaluation of training programs.

To further strengthen the evaluation process, organizations can consider integrating various training evaluation models, such as the Kirkpatrick Model or the CIRO Model. These models provide structured methodologies to measure training effectiveness, assess participant reactions, and identify strengths and weaknesses within training initiatives. By utilizing a combination of these approaches, organizations can enhance their understanding of training's impact, improve return on investment (ROI), and ensure that training efforts are aligned with business goals.

Ultimately, incorporating Brinkerhoff's Success Case Method alongside established evaluation frameworks can lead to continuous improvement in training programs, fostering a culture of accountability and performance enhancement within the organization.

Still unsure of the right approach for your L&D initiatives? Our team of learning strategists can help you better align business goals and performance outcomes. ELB Learning can provide you with a holistic approach that allows you to identify design, development, and delivery efficiencies.