Let's be honest. Most sales training doesn't stick.
Your team sits through hours of product demos, slide decks about value propositions, and maybe does some roleplay exercises that feel awkward for everyone involved. Then they head into real calls and…forget half of what they learned.
Sound familiar?
The problem isn't your sales team. It's that traditional training wasn't built for how people actually learn, or for the complex, fast-moving conversations your reps have every day.
What Makes Sales Enablement Actually Work?
After working with companies like 3M to scale personalized coaching across their global salesforce, we've learned a few things about what separates impactful training from training that gathers dust.
The difference comes down to three things:
- Practice in context: Not just knowing what to say, but experiencing realistic scenarios where they have to be applied
- Immediate feedback: Waiting weeks for coaching sessions means missed opportunities to make corrections
- Ongoing reinforcement: One-and-done training leads to one-and-done results
The New Playbook: AI + Immersive Learning
Here's where things get interesting. Technology has finally caught up to what great sales enablement could look like.
Scenario-Based Training with AI Coaching
Instead of practicing pitches with their manager once a quarter, your reps can now practice anytime with AI-powered video coaching. They record themselves handling objections, navigating discovery calls, or presenting solutions, and they get instant, specific feedback on what worked and what didn't.
No scheduling conflicts. No judgment. Just reps building muscle memory for the conversations that matter most.
Gamification That Makes Learning Competitive
Sales teams are competitive by nature, so why not use that to your advantage? Gamified training turns product knowledge, competitive intelligence, and sales methodologies into engaging challenges. Suddenly, learning about your new product line doesn't feel like homework. Instead, it feels like leveling up.
One of our clients used gamified onboarding to fast-track new hire productivity, getting reps ramped and ready weeks faster than their old approach.
Virtual Reality for High-Stakes Situations
For complex sales situations, such as presenting to C-suite buyers or navigating technical objections, VR training lets reps practice in environments that feel real without the real consequences of bombing a pitch.
When Johnson & Johnson needed to equip their global sales and marketing teams with deep product proficiency in breakthrough eye health technology, immersive VR training gave them hands-on experience they couldn't get any other way.
The Bottom Line
Sales enablement isn't about checking a box or running annual training sessions anymore. It's about creating an ongoing system that helps your team get better every single day.
When you combine the right technology (AI-powered tools, immersive experiences, and intelligent coaching) with a strategy that meets reps where they are, you don't just improve training metrics. You improve the metrics that actually matter: win rates, deal velocity, and revenue per rep.
Ready to see what modern sales enablement looks like for your team?
Our sales transformation and enablement solutions are built specifically for the challenges sales leaders face right now, from ramping new hires faster to keeping experienced reps sharp in an evolving market.
Let's talk about what's possible
Additional Resources:
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